Privacy Policy

Last updated: December 2024

1. Introduction

Welcome to Vedic Echos ("we," "our," or "us"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our astrology application and related services (collectively, the "Service"). Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Service.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you voluntarily provide to us when you:

  • Register for an account
  • Use our astrology services
  • Contact us for support
  • Subscribe to our newsletter
  • Make in-app purchases or subscriptions
  • Participate in surveys or feedback

This information may include:

  • Name and contact information (email address, phone number)
  • Birth details (date, time, place of birth) - essential for astrological calculations
  • Payment information (processed securely through third-party providers like Apple App Store, Google Play Store)
  • Profile information and preferences
  • User-generated content (chat messages, feedback, reviews)
  • Account credentials and authentication data

2.2 Third-Party Services Information

We integrate with third-party services that may collect additional information:

  • App Store/Google Play: Purchase history, subscription status, device information
  • Analytics Services: App usage patterns, crash reports, performance data
  • Advertising Networks: Advertising identifiers, interaction data (if applicable)
  • Cloud Services: Data synchronization and backup information

2.3 Usage Information

We automatically collect certain information when you use our Service, including:

  • Device information (device type, operating system, unique device identifiers, device model)
  • Usage data (features used, time spent, interactions with the app, session duration)
  • Log information (IP address, browser type, access times, error logs)
  • Location information (if you grant permission) - used for accurate birth chart calculations
  • App performance data (crash reports, loading times, feature usage statistics)

3. How We Use Your Information

3.1 Legal Basis for Processing

We process your personal information based on the following legal grounds:

  • Contract Performance: To provide our astrology services as agreed in our terms
  • Legitimate Interest: To improve our services, prevent fraud, and ensure security
  • Consent: For marketing communications and optional features
  • Legal Obligation: To comply with applicable laws and regulations

3.2 Purposes of Data Processing

We use the information we collect to:

  • Provide and maintain our astrology services
  • Generate personalized astrological reports and insights
  • Process payments and manage your account
  • Communicate with you about our services, updates, and important notices
  • Improve our Service and develop new features
  • Ensure security and prevent fraud
  • Comply with legal obligations and app store requirements
  • Provide customer support and respond to inquiries
  • Analyze usage patterns to enhance user experience
  • Manage subscriptions and billing through app stores

4. Information Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties except in the following circumstances:

  • Service Providers: We may share information with trusted third-party service providers who assist us in operating our Service, including:
    • Cloud hosting providers (AWS, Google Cloud, etc.)
    • Analytics services (Google Analytics, Firebase Analytics)
    • Payment processors (Apple App Store, Google Play Store)
    • Customer support platforms
    • Email service providers
  • App Store Platforms: We share necessary information with Apple App Store and Google Play Store for subscription management, billing, and compliance
  • Legal Requirements: We may disclose information if required by law, court order, or to protect our rights and safety
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, user information may be transferred
  • Consent: We may share information with your explicit consent
  • Emergency Situations: We may share information to protect the safety of users or the public

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure.

6. Data Retention

We retain your personal information for as long as necessary to provide our services and fulfill the purposes outlined in this Privacy Policy. Specific retention periods include:

  • Account Information: Retained while your account is active and for 3 years after account deletion for legal and business purposes
  • Astrological Data: Retained for the duration of your account plus 1 year for service improvement
  • Payment Information: Retained as required by app store policies and financial regulations
  • Usage Analytics: Aggregated and anonymized data may be retained indefinitely for service improvement
  • Support Communications: Retained for 2 years after resolution

After the retention period expires, we will securely delete or anonymize your personal information unless a longer retention period is required or permitted by law.

7. Your Rights and Choices

7.1 Your Data Rights

Depending on your location, you may have certain rights regarding your personal information, including:

  • Access: Request a copy of your personal information we hold
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal information (right to be forgotten)
  • Restriction: Request restriction of processing in certain circumstances
  • Portability: Request transfer of your data to another service provider
  • Objection: Object to processing based on legitimate interests
  • Withdraw Consent: Withdraw consent for data processing where consent is the legal basis

7.2 How to Delete Your Profile and Account

You can delete your profile and account in the following ways:

  • Through the App: Go to Settings > Account > Delete Account and follow the prompts
  • Email Request: Send an email to shivam@maridonmarketing.com with "Account Deletion Request" in the subject line
  • Support Request: Contact our customer support team through the app or website

Important Notes about Account Deletion:

  • Account deletion is permanent and cannot be undone
  • All your astrological data, reports, and preferences will be permanently deleted
  • Active subscriptions must be cancelled through your app store before account deletion
  • Some data may be retained for legal compliance as outlined in our data retention policy
  • Deletion requests will be processed within 30 days of receipt

7.3 Managing Your Data

You can also:

  • Update your profile information through the app settings
  • Modify your communication preferences
  • Download your data before account deletion
  • Opt-out of marketing communications

To exercise these rights, please contact us using the information provided below.

8. Children's Privacy

Our Service is not intended for children under 13 years of age (or under 16 in the EU). We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately. We will take steps to delete such information from our systems.

For users between 13-18 years of age, we recommend parental guidance and supervision when using our services.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your own, including the United States, where our servers and service providers are located. We ensure that such transfers comply with applicable data protection laws and implement appropriate safeguards, including:

  • Standard Contractual Clauses (SCCs) for EU data transfers
  • Adequacy decisions where applicable
  • Appropriate technical and organizational measures
  • Regular security assessments of our service providers

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:

  • Posting the updated Privacy Policy on this page
  • Updating the "Last updated" date
  • Sending you an email notification (for significant changes)
  • Displaying a notice in the app (for material changes)

Your continued use of our Service after any changes to this Privacy Policy constitutes acceptance of the updated policy. We encourage you to review this Privacy Policy periodically.

11. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us at:

Maridon Marketing Private Limited

Email: shivam@maridonmarketing.com

Address: Cyberhub, Sector 29, Gurugram, Haryana, India